Dynamic Marketing Manager
Successful marketing professional with proven expertise leading teams to grow consumer base and surpass ambitious sales objectives across diverse populations.
Strategic, creative, and results-driven communicator with a wealth of experience producing marketing content to maximize revenue, build awareness and connect with customers. Success in analyzing market trends, opening new markets, and guiding launch of new products for multiple industries including financial services and technology.
Areas of expertise include…
|· Strategic Marketing Initiatives
· Budget Administration
· Project Management
· Campaign Leadership
|· Digital Marketing
· Video Production
· Creative Development Expertise
· Social Media Marketing
Senior marketing manager, 2017 – 2018
Waypoint, San Francisco, CA
Led company-wide digital marketing efforts and development of sales enablement strategy. Accomplishments included set-up of marketing material development workflows using JIRA and Confluence, integration of Hubspot platform with Salesforce CRM, and development and execution of content marketing strategy.
- Developed sales pitch materials that resulted in measured improvement in conversion rate on live product demos.
- Redesigned company website and product video that increased alignment with key brand positioning.
- Spearheaded content marketing campaign strategy improvements that led to a 400% increase in online leads and increase in prospect engagement.
Marketing & Communications Manager, 2013 – 2016
Mosaic Financial Partners, San Francisco, CA
Led enterprise-wide marketing for independent wealth management firm including digital advertising, event marketing, SEO, and branding/logos. As communications lead directed freelance writers and interns, developed content, and edited writer drafts. Trained Financial Advisors how to effectively utilize social media channels to increase online presence. Defined, coordinated, and drove all digital marketing including YouTube channel and content, email campaigns, and blogging/website messaging. Managed full life-cycle complex marketing campaigns.
- Drove firm-wide initiative to develop ideal client persona and train staff on use of stories for sharing brand message that led to increase in rate of inbound word-of-mouth referrals.
- Spearheaded social media ad campaign which boosted Webinar attendance by 283%.
- Incorporated marketing automation systems which vastly increased analytics allowing for more effective measurement and evaluation of marketing outcomes.
- Developed and executed lead generation campaign that exceeded target for conversions by more than 100%.
- Wrote/edited articles published on well-known sites such as Nasdaq.com, CNBC.com, Christian Science Monitor, Yahoo Finance, HGTV.com and Nerdwallet.
Marketing Manager, 2012 – 2013
Vantage Local, Mountain View, CA
Drove marketing strategy for newly developed online advertising and AdTech fast-growing startup. Designed print media including display advertisements. Held executive accountability for increasing exposure including writing copy for website, managing social media profiles, blogging, and creating promotional and sales materials. Collaborated interdepartmentally with cross-functional areas including Creative and Technical teams to support sales and web activity.
- Owned multichannel social media strategy with results of 2,000% increase in email subscribers.
- Developed high impact content for revamped website, resulting in top line search engine ranking for localized keywords.
Senior Investment Analyst, Mercer Investment Consulting (2011 – 2012)
Financial Planner/Business Development, Vanguard (2004 – 2010)
Event Coordinator, Music Celebrations (2001 – 2004)
Audio Engineer, KBAQ Productions (1999-2007)
Master of Business Administration
Haas School of Business, University of California Berkeley, Berkeley, CA
Master of Music
Arizona State University, Tempe, AZ
Bachelor of Music
Arizona State University, Tempe, AZ
Hubspot Certified | HTML | CSS | Photoshop | Google Analytics | Salesforce | WordPress | Drupal CMS | Lexalytics Hootsuite |Facebook Ads | LinkedIn Ads | Google Adwords | Google DoubleClick | Constant Contact | MailChimp